To support our brand and bring our words and images to life, we must present a strong and consistent visual identity. The coordinated use of our College logo along with a consistent typographic style, allows our schools and departments to represent themselves within the larger college branding. Our established green and gold color scheme distinguishes us from other colleges and universities and an expanded secondary palette, inspired by the Jesuit ideals, combine to create a vibrant range of color choices. A defined photo style allows us to tell our story through images that capture our unique personality and our mission. We use these design elements to create a unified visual identity.