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Marketing

Degree Requirements

 

Core Requirements (click here)

Hours

Management Core Requirements

 

STA 201-202 Statistics I and II

6

ACT 201-202 Introductory Accounting

6

LAW 200 Legal Environment of Business

3

MIS 201 Introduction to Management Information Systems

3

MKT 301 Principles of Marketing

3

AMA 301 Management Analysis

3

FIN 301 Managerial Finance

3

MGT 301 Introduction to Organization and Management

3

BUS 470 Business Policy

3

ECO113-114 Principles of Microeconomics and Macroeconomics

6

Cultural Requirement

3

Major Requirements

 

MKT 401 Marketing Research

3

MKT 402 Marketing Management

3

MKT Electives

9

CSC 151 Introduction to Information Processing I

3

MTH 120 Mathematics for Business

Electives

 

Liberal Arts Electives

6

Electives

9

 

Dual Major in Marketing and Applied Management Analysis

Marketing majors interested in pursuing a dual major in applied management analysis need to complete the following courses: MKT 401, MKT 402, two additional MKT electives (one of which will count as an AMA analysis elective) and AMA 350, AMA 420, AMA 430 and AMA 410 (which will also count as a marketing elective).


Dual Major in Marketing and Information Systems

Marketing majors interested in pursuing a dual major in information systems need to complete the following courses: MKT 401, MKT 402, two marketing electives; MIS 375, MIS 480 and two MIS electives. (Recommended MIS electives: MIS 335, MIS 395, MIS 415, MIS 455, MIS 465).

 

First Semester

Hours

Second Semester

Hours

Freshman Year

ENG 102

3

PHL 101

3

HST 101/103

3

HST 102/104

3

ECO 113

3

ECO 114

3

CSC 151

3

MTH 120

3

STA 201

3

STA 202

3

AVS 101 (not applicable to transfer students)

1

 

 

Sophomore Year

ACT 203

3

ACT 204

3

ENG 200 3 PHL 201 3

REL 200

3

LAW 200

3

MIS 201

3

AMA 301

3

Natural Science

3

MKT 301

3

Junior Year

ENG 300

3

PHIL 300

3

FIN 301

3

REL 300

3

Elective

3

MKT Elective

3

MGT 301

3

Cultural Elective

3

MKT Elective

3

Liberal Arts Elective

3

Senior Year

Senior Seminar

3

Senior Seminar

3

BUS 470

3

MKT Elective

3

MKT 401

3

MKT 402

3

Liberal Arts Elective

3

Elective

3

Elective

3

 

3