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    Oct 21, 2015 @6:00 pm - 8:00 pm

    John Zogby Presents "Beyond Demographics: Who We Are and The Way We'll Be"

    John Zogby '70, founder of the Zogby Poll and Zogby Companies, will present "Beyond Demographics: Who We Are and The Way We'll Be."

    Americans are more than a compilation of demographics and regional cultures. We are now able to freely choose what we are interested in and with whom we choose to hang out. We are simply forming our own tribes, communities of interest that transcend geographical boundaries. In his new book, "We Are Many, We Are One," Zogby closely examine 11 neo-tribes that define most of us and explain his six year journey with Tribal Analytics to discover these and many other tribes. This has great implications for many different sectors and for the political process.

    The talk is co-sponsored by the Madden School of Business and the College of Arts and Sciences at Le Moyne. It is free and open to the public.

    John Zogby is an internationally respected pollster, opinion leader and best-selling author. For three decades, the Zogby companies have produced polls with an unparalleled record of accuracy, reliability and insight. An early pioneer in the practice of online polling, Zogby’s interactive methodology is a leader in the industry. Fortune Magazine, The New Yorker and Investor’s Business Daily have all profiled John Zogby. He has appeared on every major U.S. television network, the BBC and scores of U.S. and international cable news programs. He has been spoofed on National Public Radio’s “All Things Considered”, The Tonight Show with Jay Leno, and the Late Show with David Letterman. His appearances on The Daily Show with Jon Stewart are among his favorites.

    Zogby writes weekly columns on Forbes.com and U.S. News and World Report and contributes monthly to Politics magazine and News Corp’s The Daily. He is also a founding contributor to The Huffington Post. In 2008, Zogby authored the New York Times best-seller, The Way We’ll Be: The Zogby Report on the Transformation of the American Dream. His analytical expertise has also been published on the opinion pages of the New York Times, Wall Street Journal and Financial Times.

    He has polled and consulted for a wide spectrum of business, media, government and political groups including Coca-Cola, Microsoft, CISCO Systems, St. Jude’s Children’s Research Hospital and the US Census Bureau. A senior advisor at the Kennedy School of Government at Harvard University, Zogby also serves as Commissioner for the Center for Strategic and International Studies (CSIS) Commission on Smart Power and is a senior fellow of the Catholic University Life Cycle Institute. As Chairman of Sudan Sunrise, Zogby works to continue the vision of NBA player Manute Bol to bring peace to Sudan through education.
    Location : Grewen Auditorium
    Category : Madden Event