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Marketing Toolbox

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Document Library

Strategic Marketing Planning Documents
Creative Brief

You can use this creative brief document to plan your marketing communications projects, providing a road map that keeps your efforts strategically focused.

Download the Creative Brief

Integrated Marketing Checklist

The checklist allows you to review your integrated marketing communications projects and assure that your plan is on track and covers all the bases. You may want to modify the checklist for your area’s own needs.

Download the IM Checklist

Publication Process

The Office of Communications designs and produces the majority of College publications, including the Le Moyne College Magazine. We also produce publications for admissions, various campus events, student development, academic departments and graduate programs. We edit all college publications for content and style in order to maintain college-wide consistency and adherence to the Associated Press Stylebook and Libel Manual. The staff also writes citations and copy for a variety of publications.
Download the Quick Guide to Our Production Process