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Marketing Toolbox


Strategic Marketing Planning Documents

Creative Brief

You can use this creative brief document to plan your marketing communications projects, providing a road map that keeps your efforts strategically focused.

(doc. to come)

IMC Checklist

The checklist allows you to review your integrated marketing communications projects and assure that your plan is on track and covers all the bases. You may want to modify the checklist for your area’s own needs.

(doc. to come)

Event Promotion Guide

This Event Promotion Guide is intended to help faculty and staff members promote the events they organize. This handy three-step guide begins with some strategic questions and ends with checklists, resources and key contacts to ensure your success.

(doc. to come)