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Marketing Toolbox

Resources: Overview

To facilitate your marketing efforts, use this section of the Toolbox for sets of prepared slides, access a photo database of campus images, find out how to schedule a custom photo, download print or Powerpoint templates and how to get a project written, designed and printed or created for Web. 

Requesting a job from Communications

For any job that you need the Office of Communications to create, please fill out at Publications Request. This will begin the process of getting your job on a scedule and starting the conversation.


COPY: 1. noun the written text to be published in an ad, brochure, poster or magazine, as distinct from visual material or graphic. 2. verb  to make an identical version of something.

CMYK: Cyan, Magenta, Yellow and Black – the four ink colors used in four-color process printing


DUE DATE: date production needs to be completed on a project.

DPI: dots per inch. A measure of dot density used in printing or video creation.


FONT: a complete set of characters (including all the letters fo the alphabet, punctuation, and symbols), which share the same typeface, style, and size: size (eg. 12 point), weight (eg. bold, regular, light) and style (eg. Italic, oblique, condensed) of a typeface


FOUR COLOR PROCESS PRINTING: a system of printing where a color image is separated into four different color values (see CMYK), called separations, by the use of filters and screens.

INDITIA: Markings on a mail piece (as opposed to an adhesive stamp) showing that the sender has paid postage. (Link to an image)


LOGO: short for logotype, it is a graphic mark or emblem commonly used to aid and promote instant public recognition. A logo can be strictly graphic or can include the name of the organization.

ONE COLOR PRINTING: the use of one PMS ink to print. Black ink is standard, but other colors are available. See Le Moyne colors page [link] or inquire with graphic designer in the Office of Communications.


PAGE: one side of a bound sheet of paper [link to example]


PRINTER: 1. A machine for printing computer data (found in an office). 2. Person or company in the printing trade.


PMS INK COLOR: Pantone Matching System is a standardized color matching system, and is the most widely used by commercial printing companies. Numbers are assigned to ink colors. The primary ink colors for Le Moyne College are 349 green and 872 gold. [Link to color Web page]


PROOF: a paper or digital view of what your project will look like [Link to FAQ # here].


SEAL: an embossed emblem, figure, symbol, etc. used as attestation or evidence of authenticity. [Le Moyne seal link here]


SHEET: one piece of paper of a certain size. Standard sheet sizes include 8.5 x 11, 8.5 x 14 and 11 x 17.

SIDE: either of the two broad surfaces of a piece of paper. One sheet of paper has two sides.


TWO COLOR PRINTING: the use of two PMS ink colors to print, eg. Black + PMS 349, PMS 349 + PMS 872.