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  • Dipankar Rai

    John Considine

    Assistant Professor of Marketing

    Mitchell Hall Room 211
    Le Moyne College
    1419 Salt Springs Road
    Syracuse, NY 13214


    PHONE:

    (315) 445-4432


    EMAIL

    TEACHING
    Advertising, Consumer Behavior, Marketing Analytics, Marketing Research, Marketing Management, Principles of Marketing, Social Media Marketing.
    RESEARCH PUBLICATIONS

    (4) Rai, Dipankar,Chien-Wei Lin, and Chun-Ming Yang (2017), "The Effects of Temperature Cues on Charitable Donation," Journal of Consumer Marketing
    (3) Rai, Dipankar, Magdoleen Ierlan, and Chien-Wei Lin (2016) “The Influence of Scheduling Style on Assortment size Preferences” Management and Marketing
    (2) Chatterjee, Subimal, Dipankar Rai, and Timothy Heath (2016), “Tradeoff between time and money: The asymmetric consideration of opportunity costs,” Journal of Business Research
    (1) Chatterjee, Subimal, Dipankar Rai and Himadri Ray Chaudhuri (2015), “Karma as a Universal Source of Fairness Judgments: The Effects of Karma and Karmic Atonement on Consumer Preferences,” 6th IIMA Conference on Marketing in Emerging Economies—Best Paper Award

    PAPERS UNDER REVIEW

    (1) Rai, Dipankar and Chien-Wei Lin (2017), “The Influence of Implicit Self-theories on Financial Risk Seeking” under 2nd round review, Journal of Business Research

    WORKING PAPERS

    (2) Rai, Dipankar and Chien-Wei Lin , “The Influence of CEO Change on New Product Acceptance: An Implicit Theory Perspective” in preparation for submission to Management and Marketing
    (1) Rai, Dipankar and Chien-Wei Lin, "Work with me or for me: The Effect of Implicit Self-theories and Role of Brands on Purchase Intention" in preparation for submission to Journal of Consumer Psychology

    CONFERENCE PROCEEDINGS AND PRESENTATIONS

    (12) Dipankar Rai and Chien-Wei Lin (2017), "Work with Me of For Me: The Effect of Implicit Self-theories and Role of Brands on Product Preference," Association of Consumer Research, San Diego 
    (11) Dipankar Rai and Chien-Wei Lin (2016),"Work With Me or For Me: The Influence of Implicit Self-Theories on the Preference of Anthropomorphized Products," Association of Consumer Research, Berlin, Germany.
    (10) Rai, Dipankar and Magdoleen Ierlan (2015), “The Influence of Scheduling Style on Variety Seeking,” Society of Marketing Advances (SMA), San Antonio, TX.
    (9) Rai, Dipankar, Chien-Wei Lin, and Gizem Atav (2015), “The Influence of Mindsets on the Appeal of Single versus Multiple Means During Goal Pursuit,” Society of Marketing Advances (SMA), San Antonio, TX.
    (8) Rai, Dipankar and Junghwa Hong (2015), “The Influence of Relationship Beliefs on Gift Giving,” Society of Marketing Advances (SMA), San Antonio, TX.
    (7) Rai, Dipankar and Chien-Wei Lin (2015), “The Influence of Implicit Self-Theories on Financial Risk Taking,”Association for Consumer Research Conference (ACR), New Orleans, AL.
    (6) Lin, Chien-Wei and Dipankar Rai (2015), “The Effects of Temperature Cues on Charitable Donation,” Society of Consumer Psychology Conference, Phoenix, AZ.
    (5) Rai, Dipankar and Kalpesh Kaushik Desai (2014), “Influence of Spatial Reference Frame on Preference of Stores Varying in Social Density and Social Distance,” Association of Consumer Research, Baltimore, MD.
    (4) Chatterjee, Subimal, Dipankar Rai, and Himadri Roychaudhari (2013), “Karma as a Source of Fairness Judgments: How the Weakening of Karmic Fairness Affects Consumer Preferences,” Society of Consumer Psychology Conference, San Antonio, TX.
    (3) Rai, Dipankar and Kalpesh Kaushik Desai (2013), “The Influence of Spatial Reference Frame on Store Preference,” Society of Consumer Psychology Conference, San Antonio, TX.
    (2) Rai, Dipankar and Kalpesh Kaushik Desai (2013), “The Influence of Spatial Reference Frame on Store Preference,” European Conference of the Association of Consumer Research, Barcelona, Spain.
    (1) Chatterjee, Subimal, Dipankar Rai, and Timothy Heath (2011), “Opportunity Cost Neglects in the Tradeoff between Time and Money,” Association of Consumer Research, St. Louis, MI.