Marketing is a vital link between the organization
and the consumer. Every company must serve customer needs—create customer satisfaction—to succeed. Rapidly changing business landscapes create new challenges for companies, whether they are giant multinational firms or mall boutiques, profit-oriented or not-for-profit. Marketing strategies provide the tools by which firms identify and analyze customers’ needs and then inform these customers about how the company can meet these needs.
Marketing major graduates will be prepared for broad and promising career options, which might include advertising and promotion management, business-to-business marketing, consumer marketing management, marketing research, new product development, retailing and wholesaling, sales management, sports marketing, or transportation and logistics.