Need PR?
New!! Want media coverage for an event? Click here.
How to get publicity
If you have an event or activity that you'd like to share with the media, we'll help you publicize it. We ask for a three-week lead time before the date of the event. Most newspapers require a two-week advance notice, and we need to allow time to "pitch" and write the story in news release or TipSheet format.
Use the electronic form. Make sure you fill out all blanks/fields of the form. We also ask that if you have a bio on a featured speaker as well as any web links that could be referenced, please send those along via e-mail or campus mail. (Office of Communications, Room 111, Mitchell Hall).
The more information you send us, the better we are able to tell your story, and the easier we make it for a reporter.
Need a photographer for an event?
If you are having a major event on campus and require a photographer, fill out the Photography Request form.
Some things to remember:
Hiring an outside photographer is not free. (The average hourly charge
is $175, and that doesn't include the cost of prints.)
Make an assessment. What do you need the pictures for? If it is to provide the lecturer with an informal set of pix, you're better off bringing your own camera. If, on the other hand, you need to use those pictures in a college publication (i.e. an admission brochure), you should hire a professional photographer.
The Office of Communications does have a digital camera the staff uses on occasion during certain events.
If you wish to request a professional photographer, fill out the electronic photography request form. Remember to allow sufficient time for the photographers to schedule you into their busy schedules.
When the Media Calls
Our office routinely receives calls from the electronic and print media seeking experts to speak on specific issues. All reporters work under deadline. Depending on the issue or crisis, the "expert" may be asked to respond as quickly as possible.
What to do if you're called
If you need time to process their request, get the reporter's name, and find out what their deadline is. While they work under tight deadlines, they are open to making sure you have time to formulate a response.
While reporters generally will not show you a "draft" of their article prior to being published, you can ask them to read back any quotations. It's also helpful to provide background material (hard copy or hyperlinks) on the topic, especially if it's one of a complicated nature. Make clear to the reporter that you are available for further clarification, should they need it.
Lastly, please notify the Office of Communications when you do speak to a reporter. We’ll often follow up to see if they need anything else for their story.
So you'll be on TV…
First-time appearances on television can be nerve-wracking. A few tips to remember:
- Wear solid colors. (Dark colors tend to be more authoritative. Avoid wild prints or plaids.)
- Look at the interviewer, not the camera.
- Act as if the camera and sound are always on.
- Speak clearly and slowly.
- Try not to constantly shift. Keep your feet on the floor or crossed.
- If asked a confrontational question, try to avoid answering in the same manner.
- It's okay to smile. You don't want to appear too stiff.
General tips for speaking with the media
- Don' feel obligated to speak on topics outside your area.
- Be clear and be brief.
- Always provide your title and make sure they know how to correctly spell your name.
New!! Want to be listed as a media expert? Click here.
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