Brand Overview


Le Moyne’s unique personality, our differentiating factor, shines each and every time we write, speak or present about the College. And in today’s media-rich landscape, we are presented with unlimited opportunities to tell our story. But, these unlimited opportunities also present great challenges when we do not speak in a consistent voice and when we present disparate messages.

A strong brand helps us be clear about who we are and what we stand for. It allows us to consistently share our purpose, articulate our mission and describe the College in words and images that reinforce what is unique about Le Moyne College.

We've created these Brand Identity Guidelines to help all our College schools, departments and programs produce materials that are consistent, professional and immediately recognizable as Le Moyne.

Use these guidelines as you plan your advertising, brochures, posters, websites, presentations, and other communications to ensure your creative work reflects and reinforces the Le Moyne College brand. Current materials do not need to be discarded. As new materials are needed, they should be created in conjunction with the vision and elements outlined in this site.