Facebook. Twitter. Instagram. Snapchat. For Devin Simmons ’20, these are tools of the trade. Simmons is the founder of the digital storytelling firm Raster Digital. He creates dynamic, fresh content for a wide array of clients, including exciting startups, YouTube series and nonprofit organizations. He’s also worked on campaigns for huge national chains like Papa Johns though his work as a marketing specialist for the marketing firm Guild Content.
Simmons’ experience working with the Keenan Center taught him to differentiate brands using methodical, proven digital strategies. And he the content he is now creating is one of the most important facets of the modern business world. “There is a new standard for the digital world,” he says. “Creating and getting exposure for engaging, thoughtful content is the standard now. In order to get ahead of the pack, brands need to further analyze their brand story and digital strategy.”
Keenan Center for Entrepreneurship, Innovation and Creativity
Madden School of Business