Pitching a Future in Marketing: Student Interns with Syracuse Media Group
Emily Campbell ’17 is spending the summer advertising her talents as she joins the marketing team at Syracuse Media Group, a branch of national brand Advance Local.
Campbell, a marketing major, is focusing on sales and event-planning. Working with the marketing team, she makes sales calls, writes pitches, plans logistics, and brainstorms campaign ideas. “Having co-workers give me positive feedback has given me the confidence to complete tasks I’ve never done before,” says Campbell. “It’s a very collaborative environment, so being able to go to my co-workers for advice has been great.”
She has two long term projects for this summer: promoting Syracuse’s first annual Onondaga Cup and Lakefest, and pitching a marketing campaign in New York City.
For the Lakefest, a regatta and onshore festival, Campbell is pitching the event to local businesses, developing social media, and creating business to business campaigns. Though not a Syracuse native, Campbell has ties to the Syracuse community as a third-generation Le Moyne student. “I always tell clients I’m a student from Le Moyne to keep that local feeling alive,” says Campbell. “I enjoy knowing that everything I work on is helping the Syracuse community. To me, this makes my work more meaningful.”
For her Advance Local marketing campaign, Campbell will share an emerging trend from the Syracuse area and design a marketing strategy for it. At the end of her internship, Campbell will meet with other interns from Advance Local’s media groups in nine states and convene at the Internship Summit in New York City. There, she’ll pitch her ideas to the top executives of Advance Local.
When developing strategies for her projects, Campbell utilizes her major strength: public speaking. “While at Le Moyne, I’ve gained a lot of experience in public speaking. Whether I present in one of my business courses or in a religion class, public speaking has been a major part of my college experience. It helps me when I interview for potential internships or when I pitch a campaign in front of a large crowd. I’ve learned to talk with people. I am the one selling, not a piece of paper.”
Campbell has always wanted to go into business. “My father is in sales,” she says, “and growing up, I was always fascinated by his job and the things he has done in his career. After taking my Principles of Marketing course and landing my first internship with Women TIES, LLC, I knew marketing was the right decision for me.” She learned about this internship from Dr. Dan Roche, chair of the Department of Communication and Film Studies.. “Dr. Roche is amazing when it comes to updating students with potential jobs and internship opportunities,” says Campbell. “I would receive emails from him revolving around different internship and job opportunities throughout the semester. When he sent this one out, it grabbed my attention.”
Though the Lakefest and Internship Summit are fast approaching, Campbell is gaining as much experience as she can. “I feel very fortunate to have landed this opportunity with Advance Local,” says Campbell. “I’m excited to learn and be able to say I interned for a top agency.”