Behind the Bubbles: The Artistry Behind the Can
From marketing research to tastings to design, our student-run marketing firm Heights Global Marketing led the way in designing the can art for Le Moyne College’s third collaboration with Meier’s Creek Brewing Company. As a lime lemon seltzer, Phins Phizz was a perfect match for Le Moyne’s primary school colors of green and gold.
Design Phase
Final Can Art
Dr. Ierlan and the Heights Global Marketing team made this experience so special,” said Day. “For months we conducted market research and had tastings to find the perfect flavor profile. Hosting tastings and involving my friends was the highlight of this project for me. The senior class was so excited to be a part of the decision-making process. I know that seeing a real product that was an effort of the whole community will be the most rewarding experience for everyone.”
Read more about the project.
