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Marketing

Degree Requirements

 

Core Requirements (click here)

Hours

Management Core Requirements

 

STA 201-202 Statistics I and II

6

ACT 201-202 Introductory Accounting

6

LAW 200 Legal Environment of Business

3

MIS 201 Introduction to Management Information Systems

3

MKT 301 Principles of Marketing

3

ANL 301 Business Analytics

3

FIN 301 Managerial Finance

3

MGT 301 Introduction to Organization and Management

3

BUS 470 Business Policy

3

ECO 113-114 Principles of Microeconomics and Macroeconomics

6

Cultural Requirement

3

Major Requirements

 

MKT 401 Marketing Research

3

MKT 402 Marketing Management

3

MKT Electives

9

Mathematics (any course from MTH 120, MTH 122, MTH 123, or MTH 145)

3

Electives

 

Liberal Arts Electives

9

Electives

9

 

Dual Major in Marketing and Business Analytics

Marketing majors interested in pursuing a dual major in business analytics need to complete the following courses: MKT 401, MKT 402, two additional MKT electives (one of which will count as a business analytics elective) and ANL 400, ANL 420, ANL 430 and ANL 410 (which will also count as a marketing elective).

 

Dual Major in Marketing and Information Systems

Marketing majors interested in pursuing a dual major in information systems need to complete the following courses: MKT 401, MKT 402, two marketing electives; MIS 375, MIS 480 and two MIS electives. (Recommended MIS electives: MIS 335, MIS 395, MIS 415, MIS 455, MIS 465).

 

Marketing Minor

Students from any major interested in pursuing a minor in marketing need to complete MKT 301, MKT 401 (which has STA 201 as a pre-requisite), and MKT 402. Additionally, students need to complete two marketing electives from the following: MKT 310, MKT 320, MKT 405, MKT 406, MKT 425, MKT 430, and MKT 435.

 

Sports Marketing Minor

Students from any major interested in pursuing a minor in sports marketing need to complete the following courses: MKT 301, MKT 405, ECO 350, MKT 440 and an internship in a sports related field.

 

First Semester

Hours

Second Semester

Hours

Freshman Year

ENG 102

3

PHL 101

3

HST 101/103

3

HST 102/104

3

ECO 113

3

ECO 114

3

Liberal Arts Elective

3

Mathematics

3

STA 201

3

STA 202

3

AVS 101 (not applicable to transfer students)

1

 

 

Sophomore Year

ACT 203

3

ACT 204

3

ENG 200 3 PHL 201 3

REL 200

3

LAW 200

3

MIS 201

3

ANL 301

3

Natural Science

3

MKT 301

3

Junior Year

ENG 300

3

PHIL 300

3

FIN 301

3

REL 300

3

Elective

3

MKT Elective

3

MGT 301

3

Cultural Elective

3

MKT Elective

3

Liberal Arts Elective

3

Senior Year

Senior Seminar

3

Senior Seminar

3

BUS 470

3

MKT Elective

3

MKT 401

3

MKT 402

3

Liberal Arts Elective

3

Elective

3

Elective

3

 

3