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President of Oneida Ltd. to Deliver Madden Lecture at Le Moyne

SYRACUSE, N.Y. (For Immediate Release) … James E. Joseph, president and chief executive officer of Oneida Ltd, will deliver the Madden Lecture on Thursday, March 18, at 6 p.m. in the Panasci Family Chapel at Le Moyne College.

In his talk, titled “Generational Relevance: Adapting a 130-Year-Old Brand to a Global Market,” Joseph will speak about the transformation of Oneida from a purely manufacturing company to one that deals with international branding and marketing. He will address elements of his management philosophy and how he has faced challenges in renewing a brand image for a new generation of consumers.

The talk is free and open to the public. It is sponsored by the Madden Institute for Business Education at Le Moyne College. For more information, contact Jason Fuelner at (315) 445-4251 or feulnejf@lemoyne.edu.

James E. Joseph became president and chief executive officer of Oneida Ltd. effective August 2007. He joined Oneida in 1988 and has held several international management positions including senior vice president and managing director of Oneida International, based in London, England; president of Oneida Mexico, based in Mexico City; and managing director of Oneida Latin America. Joseph also served as general manager of Oneida’s U.S. Factory Outlet operations. In July 2000, Joseph was named senior vice president and general manager of Oneida Foodservice. In March of 2005, he was promoted to executive vice president, worldwide sales and marketing. Prior to joining Oneida, Joseph worked for Coopers & Lybrand as a certified public accountant. He holds a bachelor’s degree in accounting from Le Moyne College and a master’s degree in public administration from the Maxwell School of Citizenship & Public Affairs at Syracuse University. Joseph was a Presidential Fellow during the Reagan Administration and has served on numerous civic and not-for-profit boards. He currently serves as a director of the Housewares Charity Foundation.


posted on: 3/1/2010