Brand Essence

The brand statement captures the distinctive characteristics of Le Moyne College. It serves as a foundation for consistent, credible messages about the college, our people and their accomplishments. The brand statement should be used as a frame of reference when producing communications vehicles to ensure that they incorporate and reinforce the Le Moyne brand.

Each day at Le Moyne College we strive for greatness, but always through the eyes of goodness.

Based on a Jesuit tradition that is equal parts passion and compassion, we reach for the highest level of academic excellence, and human excellence as well. We shoot for championship, but live for sportsmanship. We inspire students to think for themselves, and beyond themselves. We teach the skill of achieving success, but instill the principle of never compromising values. We prepare leaders who aspire to heroic goals, while always staying true to the Jesuit ideal of helping souls.

From professors to coaches to students to the entire campus community, we believe success and integrity don’t have to be mutually exclusive. At Le Moyne, greatness meets goodness, and one without the other simply is not an option.