Following approval by the New York State Education Department, the Madden School of Business at Le Moyne College will offer a master of business administration in marketing beginning with the fall 2021 semester.
The program can be completed on either a full- or part-time basis, with courses scheduled over two consecutive eight-week sessions each fall, spring and summer. The program can be completed within one year on a full-time basis (including summer and winter sessions as needed). Students seeking part-time enrollment would complete in a longer period of time dependent on how many classes they wish to take in each semester. The program is designed to be completed either in person or using Zoom technology.
“This MBA concentration is an important addition to the array of graduate degrees offered by the Madden School,” said John Hunter, director of the College’s MBA program. “Through our on-going market research, we learned about the vital need for such a program from employers of all size and type. Le Moyne’s MBA in marketing program will also be imbued with an emphasis on ethics and Jesuit values that are part of the College’s mission.”
The MBA in marketing is a 36-credit program, with core courses comprising 18 credit hours, 12 credit hours required for marketing specific courses, and three credits each for a Jesuit value core course and a capstone research/project course. In addition, prerequisite courses may be required (which are not part of the 36 hours). Students who have previously graduated from the Madden School of Business are automatically waived from all prerequisite coursework. Students with business degrees from other institutions or non-business backgrounds are reviewed on a case-by-case basis. Prerequisites include STA 501, ACT 501, MIS 501 and ECO 501.
Applications for fall 2021 enrollment are currently being accepted. To learn more, click here or contact the Office of Graduate Admission at 315-445-4223 or firstname.lastname@example.org.
Among the professors who will teach in the program are:
John Hunter, who brings more than 18 years of international management experience to the classroom. He started the first wholly-owned distribution company for Carrier International in the United Arab Emirates, worked as an economic development advisor to the government of Dubai and as a management consultant to a wide range of internationally based corporations. He served as president of the American Business Council in Dubai and vice-chairman of the Dubai Business Group. Professor Hunter also has 13 years of financial services experience working for UBS and Morgan Stanley.
Margie Ierlan, Ph.D., director of Le Moyne’s undergraduate marketing program, earned a Ph.D. in marketing with a concentration in consumer behavior and a minor in organizational behavior from Binghamton University in 2011. Research interests include social psychology in marketing (how others influence our buying behavior) and environmental influences on marketing (how we think of the environment when making buying decisions). Prior to academia, she worked in export transportation and third-party logistics for JV Carr & Son, Inc. and Mohawk Global Logistics in Syracuse.
Dipankar Rai, Ph.D., associate professor of marketing and director of the marketing program, teaches courses that focus on marketing analytics, brand management, digital marketing and principles of marketing. He also serves as the director of the Hetterich Center for Global Engagement and Impact, one of three centers of excellence within the Madden School. He came to Le Moyne in 2015 and earned both his MBA and doctorate in marketing at SUNY Binghamton.